Guide

What is image-to-image generation?

And why it's the right approach for product photography that has to stay accurate.

Image-to-image product fidelity
Your brand kit, baked in
Free to start — no card needed

Image-to-image generation is an AI technique where the model transforms an existing image you provide, rather than inventing one from a text prompt alone. For product photography this is the crucial distinction: because your product photo is the starting point, the AI can keep the product exact while restyling everything around it. Text-to-image, by contrast, imagines a subject from scratch — fine for art, risky when shoppers expect the photo to match the box.

Why brands use Atelio for this

Anchored to a real image

The output is grounded in the photo you provide, so it reflects your actual product.

Identity lock

Good product tools hold the item constant — label, shape and colour — while generating the scene.

Direction, not invention

You guide the transformation with a scene or short prompt; the product is preserved, not re-imagined.

How it works

Add your product

Drop in a product photo, paste a URL, or sync your Shopify store. Atelio locks onto your exact product so it stays recognisable in every render.

Set your brand & pick a look

Your brand kit — palette, fonts and voice — anchors every output. Choose a scene or style, or describe the shot you want in a sentence.

Generate and export

Get on-brand results in seconds. Refine, resize for every platform, and export — or send straight to your store and socials.

Frequently asked questions

How is image-to-image different from text-to-image?+

Text-to-image creates an image from words alone and invents the subject. Image-to-image starts from an image you supply and transforms it, keeping your real subject intact.

Why does it matter for products?+

Because shoppers expect the photo to match what arrives. Image-to-image preserves your exact product; text-to-image would produce a lookalike with the wrong details.

Which does Atelio use?+

Atelio uses image-to-image with identity lock, so your product stays accurate across every generated scene.