Guide

Amazon product image requirements, explained

The main-image rules and best practices that keep your listings compliant and clickable.

Image-to-image product fidelity
Your brand kit, baked in
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Amazon has specific rules for product images, especially the main image, and getting them wrong can suppress a listing. The essentials: a pure-white background on the main image, the product filling most of the frame, no logos, text or props on the main, and high enough resolution to support zoom. This guide summarises the key requirements and best practices — and how Atelio generates compliant mains plus lifestyle secondaries.

Why brands use Atelio for this

Main image rules

Pure white background (RGB 255,255,255), product fills ~85% of the frame, no text, logos or props.

Resolution

Use high resolution (typically 1600px+ on the longest side) so zoom works.

Secondary images

Lifestyle, infographic and detail shots are flexible — use them to sell the benefits.

How it works

Add your product

Drop in a product photo, paste a URL, or sync your Shopify store. Atelio locks onto your exact product so it stays recognisable in every render.

Set your brand & pick a look

Your brand kit — palette, fonts and voice — anchors every output. Choose a scene or style, or describe the shot you want in a sentence.

Generate and export

Get on-brand results in seconds. Refine, resize for every platform, and export — or send straight to your store and socials.

Frequently asked questions

What background does the Amazon main image need?+

Pure white (RGB 255,255,255), with the product filling most of the frame and no added text, logos or props.

Can I use AI-generated images on Amazon?+

Images must accurately represent the product. Because Atelio preserves your real product, staged shots stay accurate — keep the main image a clean white shot.

How big should the images be?+

High resolution (around 1600px or more on the longest side) to enable zoom; always check the latest Amazon guidance.